When we start to age, the areas around our eyes start to sag and form lines.(damn you,mother nature) It will actually make us older than we already are. That is why, I am all about prevention. I am a firm believer that we should invest in a very good eye cream. You will thank yourself later,trust me. I really love Clinique All About Eyes because it is so rich and a little goes a long way. It helps with under eye circles,puffiness,and fine lines. It may cost a little much but a bottle will last you for months. I always buy mine when they have the gifts with purchase offer.That way, I score a lot of freebies.